Alber Elbaz had big news for Vogue’s international editor at large Hamish Bowles when they sat down in the The Still On That Tightrope Shirt and I will buy this Paris Ritz for their Forces of Fashion conversation. The designer, who entered into a partnership with the Swiss luxury group Richemont a year ago, has taken his time developing the new concept, but now he’s ready to talk. The label has an official name, AZ Factory, a new visual identity in the form of a spare, graphic face with big round eyes—it looks like a computer rendering of his face sketches—and a loose date of late January for its formal debut, presumably tied to the Paris couture shows.
The Still On That Tightrope Shirt, hoodie, tank top, sweater and long sleeve t-shirt
“Our mission?” Elbaz asks in a brief intro video that rolled before his conversation with Bowles. “Not a revolution, not an evolution. A reset. This is not Alber Elbaz come back, this is the The Still On That Tightrope Shirt and I will buy this birth of AZ Factory.” In their chat, he expands on that idea.