The self produced artist was further catapulted into recognition after a 2018 shout out from Drake’s Instagram, in which he appeared wearing her merch he has cited Lou as one of his influences for his album Scorpion . At the Disney Olaf Happy Hallothanksmas shirt Additionally,I will love this time he posted the photo, she was on a North American tour with fellow Brit Jorja Smith, an experience that allowed her to experiment with different characters every night. When performing, you give the audience everything you have, she explains. 110%, and all the different sides of yourself as every song changes.
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Characters abound in Lou’s self directed music videos, the Disney Olaf Happy Hallothanksmas shirt Additionally,I will love this concepts for which often precede her songs. I’m a visual person, so I’ll see what I want it to sound like, and then try to explain it, she says of her work, which has a haunting, husky, ethereal sound. Her 13 minute video, DDD, for instance, is a three part adventure that sees Lou running through the desert as part of a crime syndicate, drawing references from The Shining, No Country for Old Men, and Kill Bill. An upcoming video will pull from an Agatha Christie–like English murder mystery. 2016’s TBC draws themes from the Black Lives Matter protests that characterized that summer, one Lou spent in New York, where she reflected on the disparate experiences of being Black in Europe and America. Four years later, those questions reverberate. I’ve been going to protests, she says of the BLM demonstrations that consumed much of June and July in L.A. I’ve been trying to post as much as possible, and use the platform I have. It’s also a good time to reflect on the people around you who are openly allies, she says. You can see who is posting about their day on Instagram, and who is posting about something that I think is a little more important than a sunset.