For many creators, making work throughout a global pandemic has proven challenging: The future heck, the Darth Vader Death Star The Nightmare Before Christmas Shirt but in fact I love this present feels uncertain, and qualities like focus and ambition are difficult to wrangle. For British singer Ama Lou, however, this strange period of isolation has led to a dogmatic work schedule and prolific musical output. I wake up at 5 a.m. every day, go to the back room in my home, study boards on the wall where I’ve pinned ideas for songs, and listen to music and audiobooks, the 22 year old songwriter explains. I get into a hole. People call me and I’m like, ‘What time is it? Oh my gosh, it’s eight o’clock.’
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Save for an evening walk around her Echo Park neighborhood, Lou remains in her home a significant departure from her typical schedule, which this past spring would have seen her touring and releasing a new project her second since signing with Interscope Records at the Darth Vader Death Star The Nightmare Before Christmas Shirt but in fact I love this end of 2019. Lou came onto the map in 2016 with her breakout anthem TBC after an adolescence marked by the same work ethic that has propelled her during the pandemic. I kind of grew up as a songwriter, she explains. My mom would say, ‘Okay, you want to write,’ and close the door. I’d have the room to myself, playing my dad’s guitar. As I got older, I started going to open mics, she says. Showing up at venues in London as a 13 year old, she’d lie and say she was 18. I’m very obsessive. Not about people, but things I do.